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  • Returns in EU e-commerce: what a 12% rate really costs

    Returns in EU e-commerce: what a 12% rate really costs

    A 12 percent return rate sounds modest until you price it. Take a retailer shipping 10,000 orders a month at an average basket of 70 euros: 1,200 returns, each with a label, a parcel coming back, twenty minutes of inspection and restocking, and a refund. At typical European rates that is 9 to 14 euros per return, so 11,000 to 17,000 euros a month before you count the goods you can no longer sell at full price.

    The cost splits into three parts you can act on separately. Transport is negotiated with carriers, and return labels can be priced apart from outbound. Handling depends on how clear your inspection rules are. Lost value depends on speed: a garment back on the shelf in three days sells at full price, one back in three weeks goes to the outlet. Measure all three before you touch the policy.

  • 3PL or in-house fulfilment: the numbers that decide

    3PL or in-house fulfilment: the numbers that decide

    The question comes up at every growth stage, and the honest answer is a spreadsheet, not a preference. Add up what in-house costs you per order: rent and utilities per square metre, labour including sickness and peaks, packaging, software, management time. Then ask two or three 3PLs for an all-in price per order at your volume and profile, and compare like with like.

    In our audits the crossover usually sits between 8,000 and 15,000 orders a month: below it a good 3PL wins on flexibility, above it in-house starts to pay back if you can manage it well. Two things tip the balance more than volume: the share of bulky or fragile items, which 3PLs price hard, and how seasonal you are, because a 3PL absorbs your peaks and you pay for that all year.